Your brand identity is a key component to being successful in business and will have a huge influence on the type of customers you attract.
Many people think of branding as just the logo however, the logo should be a representative of your brand because your brand is the driving force behind logo and your overall business look and feel. Its important to have a clear brand identity that is easily transferable to your customers and onto your different media resources, such as your marketing and website.
So what is all the fuss about?
Branding is your company identity, when you think of your favorite brand you may feel some type of emotional connection to the product or service. For example, if you think about the drink ‘Lucazade’, you might think about ‘energy’. Even the name alone is enough for you to thing about an associated branding concept, you might even feel some what thirsty. It is important to understand that branding is made up of a mixture of components, like in the example above, a brand can be represented by the name, or a concept, a tag line, a logo, particular colours and words, typography, or a theme. Just by marketing your brand you can become globally recognised by seeing just one of these components
After all is said and done “marketing is enthusiasm transferred onto the customer” It’s how a company makes their customers feel. As your customers will associate your image with, ‘all of the things that you live up to as a company; And this should be transferred and represented when they see your brand. If they get a bad experience, then they may also associate this with your brand identity. Branding is not just words alone or images, its your business identity in other words its about who you are as a business.
If I am just starting out should I worry about branding?
You might be thinking that branding your company is not that important especially if you are just starting out. it might not seem as vital to be online if you are a small local company, as it is for a large international organisation? So is branding really that important?
Most certainly! Your brand is what makes noticeable and unique and stand out from your competitors. It’s what will attract your customers and make them recognise you as a business and remember you in the future.
Here are some branding tips to get you started!
A few things to think about when deciding on the brand identity for your business.