So you have figured out that you need a website, now you would like to know how to create one.
Remembering that your website represents your brand and is usually the first point of call for new and existing customers these days. There is plenty of help and tools online, making building a website almost effortless, with little to no technical knowledge needed in a lot of cases. There are so many choices to be made and many things to consider. The more interactive your website is, is usually what drives the price up and sometimes these features can make a significant difference on your customer’s decision to make a purchase.
Okay so its not just about building a website you will need a few other components to make it all work, otherwise you’ll have a website that nobody could view, because it just wouldn’t be available!
The first thing you will need is a domain name.
To have a website present and available online, you will need to register a domain name. Your domain name is basically your online website address. A bit like a phone number it is unique to you and it is what people will use to reach your website directly. You should aim to find a domain name that includes your business name, so that potential customers can easily identify with you and your brand. You also want your customers to know that they have essentially found the right company.
You will need to check if a domain name is available to register, you can do so here. You should try to purchase either a .com as these are the most widely recognized domain extensions with a worldwide presence. A .co.uk domain is also a good choice for companies in the UK. If you can get both then do so, as this will also prevent another company from purchasing your name under a different extension. This is something referred to as brand infringement and to combat this we offer brand protection as part of a specialized service. Contact us to find out more.
Once you have found your name, be sure to registered it! Even if you are not ready to build your website just yet, it will protect you from someone else purchasing it. You can usually purchase a domain name for an average of £8 - £14 per year depending on the type of extension you choose for example .coms are usually more expensive to register then .co.uk domains.
You will also need a reliable hosting service...
So what actually is hosting or a webserver? Your hosting service is space that you occupy in order to house your website, data and files, called a web server. Just like a shop you may rent and fill with stock; you will continue to pay a set monthly or yearly fee to your landlord, but in this case your hosting provider. You could also look at it as an online hard drive, your little bit of space; that you use to serve the web.There are a lot of hosting companies out there, you want to make sure that you have all of the services and tools that you require. You may also want good local technical support. Before you decide, think about the specific requirements you might need and how much traffic or (visitors) you’re expecting to get. If this is all a bit much to take in right now, go put the kettle on then come back and give us a call, we will explain your options. You will want to make sure that your hosting service can accommodate everything you need before signing up. You wouldn’t be happy if your website was constantly off line because your hosting could not handle the amount of visitors you were getting.
Is a website really worth building for free?
You can have a website online for little or no cost at all these days, using easy drag and drop builders. Some platforms will even host your website for you and provide you with a unique domain name so that there are absolutely no monetary costs. However, this does come at a certain cost to your brand and image and most free sites also come with certain limitations.